{"id":2243,"date":"2016-09-27T07:22:26","date_gmt":"2016-09-27T13:22:26","guid":{"rendered":"https:\/\/nositeunseen.com\/?p=2243"},"modified":"2016-09-27T07:22:26","modified_gmt":"2016-09-27T13:22:26","slug":"are-you-still-serving-your-website","status":"publish","type":"post","link":"https:\/\/nositeunseen.com\/news\/are-you-still-serving-your-website\/","title":{"rendered":"Are You Still Serving Your Website?"},"content":{"rendered":"

There are literally hundreds of thousands – even millions – of website operators busy working for their websites, serving them repeatedly, and paying for that “privilege” of service.<\/p>\n

\"Are<\/a><\/p>\n

Are you one of them?<\/p>\n

You are<\/em><\/strong> if you are paying to clean your hacked website, or to fix some code that crashed your page; if you are paying to build an absolutely stunning website, or to appear on the first page of every search engine;\u00a0and if you are paying extra for extended support, or managed hosting.<\/p>\n

Ever since being opened to the public, the Internet has provided an ever increasing venue for information, communication, and collaboration. \u00a0It has by far eclipsed all prior means of connection to our world and the many others who live here, too. \u00a0And it has fast become the vehicle for conducting business.<\/p>\n

Unfortunately, it has adopted and perpetuated some beliefs along the way\u00a0that are\u00a0accepted as true, but what we hold as inaccurate. \u00a0For\u00a0although those beliefs are now the status quo, the Nositeunseen network was built upon what we consider more respectful beliefs. \u00a0Below we have touched on a few of the more glaring, and critical beliefs, and our approach in modifying them.\u00a0<\/p>\n

1<\/span><\/p>\n

You need to<\/del><\/span>\u00a0should<\/em><\/span> have a website<\/h2>\n

Boom! \u00a0You absolutely do not<\/strong> need a website. \u00a0Our business is websites so we<\/strong> need you to have a website. \u00a0Web hosts need you to have a website. \u00a0Designers and developers need you to have a website. \u00a0But you were developing your area of expertise, and conducting business, long before you got online. \u00a0And you have the tools and expertise to continue doing so. \u00a0In our estimate, this has to do with respect to everyone who has worked to get where they are.<\/p>\n

Now that being said, you really should<\/em> have a website \ud83d\ude42 \u00a0Of all the available advertising media, the Internet provides the best value for every spent dollar. \u00a0Searchers of information most often check the search engines because of their immediacy. \u00a0Businesses are increasingly receiving new leads and clients through online means. \u00a0It’s where business is being conducted every minute of every day. \u00a0It only makes good sense that you take your place within.<\/p>\n

Conclusion:<\/strong> You should have a website on the Nositeunseen network where we\u00a0value and respect your status and accomplishments, and where we appreciate having your business.<\/p>\n

2<\/span><\/p>\n

You are<\/del><\/span> are not<\/em><\/span>\u00a0responsible\u00a0for themes and plugins<\/h2>\n

There was a time when hosting a\u00a0website meant being responsible for everything placed on the server. \u00a0A webpage, or document, plugin, or custom module were all the website operator’s accountability. \u00a0Yet, the majority of website operators were expert in their own field, not in website development, and often found themselves paying out additional costs to fix a hacked website or outdated modules. \u00a0Typically, once their designer or developer was finished they stepped away and left the site operator to their own.<\/p>\n

Understandably the website hosts had to draw the lines on what they can cover and what is too much overhead, but those lines put much more into the website operator’s hands than we think is reasonable. \u00a0And obviously others think it beyond reasonable also by the rise in maintenance services, and managed hosting, which meant lowered responsibility – but – costs increased, and in many\u00a0cases of managed WordPress hosting website operators were still having to take on the responsibilities of security and updates for themes and plugins. \u00a0We believe that the experts should take on the responsibility for the things they are expert at, and develop a way to meet those responsibilities, rather than to pass it off to those who purchase their services.<\/p>\n

Conclusion:<\/strong> You are not responsible for themes and plugins on the Nositeunseen network – or for any part of your hosting – because we are.<\/p>\n

3<\/span><\/p>\n

Your website generates<\/del><\/span>\u00a0helps you generate<\/span><\/em> revenue<\/h2>\n

Your website does not<\/strong> generate revenue – you do<\/strong>. \u00a0Your website is a collection of scripts and code that tell it what to do and under which conditions to do it. \u00a0It does not deviate from that programming. \u00a0It knows nothing about your area of expertise. \u00a0It did not put in the hours and accumulate the years of experience you have. \u00a0It does not generate revenue any more than a pipe wrench generates revenue\u00a0for a plumber.<\/p>\n

Your website does, however, assist you in generating revenue. \u00a0A shopping cart, or contact form, is available 24\/7\/365 to process purchases and gather leads. \u00a0When coded and scripted optimally it is the equivalent to the lumberjack’s sharpened axe – it makes the task easier to accomplish. \u00a0The programs and modules that comprise the Nositeunseen network were tested and selected with business operators in mind. \u00a0And each network has support associates experienced in those programs as active members of every network eCommunity. \u00a0This means having the tools, the support, and the expertise all readily available for your use.<\/p>\n

Conclusion:<\/strong> Your website helps you generate revenue because on the Nositeunseen network it\u00a0was constructed and\u00a0prepared with\u00a0you, the business operator, in mind.<\/p>\n

4<\/span><\/p>\n

There are always<\/span><\/del> never<\/span><\/em> unexpected costs to manage your\u00a0website<\/h2>\n

A website that is managed should not experience unexpected costs for the simple reason – it’s managed. \u00a0The website got hacked? \u00a0We will get that fixed right away and then determine where the vulnerability exists and fix that, too. \u00a0Priority one on the Nositeunseen network is website operation and up-time. \u00a0Analysis and causes are secondary. \u00a0The website operator should not be paying additional costs to get their website fixed or else face being pulled offline. \u00a0And website operators should not be placed in that position to get hacked\u00a0in the first place when a hosting environment can provide the protections they need – not just protecting the server, or the WordPress core, but everything.<\/p>\n

What about custom design that goes beyond the original requests? \u00a0Certainly there is\u00a0no shortage of website operators who have found themselves with an\u00a0invoice for\u00a0development services larger than they originally expected.\u00a0 With Nositeunseen, if there is potential for\u00a0additional costs then options focused on completion will be presented to and approved by the website operator before being implemented. \u00a0Without approval there is no billing – even if the work was performed. \u00a0And that goes for any work our associates undertake to assist or benefit a website operator. \u00a0No approval – no billing.<\/p>\n

Conclusion:<\/strong>\u00a0There are never unexpected costs to managing your website on the Nositeunseen network because we value budgets that can be counted on and strive to facilitate\u00a0that.<\/p>\n

5<\/span><\/p>\n

Your website has to\u00a0be stunning<\/span><\/del>\u00a0attractive<\/em><\/span><\/h2>\n

A beautiful website with spectacular graphics and slideshows and videos is not necessary. \u00a0In fact it’s a lot of effort and time spent with a low return on the investment. \u00a0Potential clients do not come to your website because it’s dazzling – and if they do\u00a0they won’t stay for that reason. \u00a0They come to your website and stay because of what you offer.<\/p>\n

So your website does not have to be a beautiful work of art – but it does need to be attractive. \u00a0It needs to attract the attention of your visitors and hold their interest. \u00a0A website that conveys its initial message of “this is what we do” in a pleasant and apparent manner is an attractive website. \u00a0And to assist with that appearance the visual designer in every website on the Nositeunseen network has built in templates that can be implemented with a click and customized to your preferences. \u00a0They are of a pleasant and premium design, with each targeting\u00a0their intended audiences. \u00a0Further to that, the built in SEO facilities provide an additional level of attractiveness as search engines will find the structure to their suitability and inviting for their return.<\/p>\n

But you still want some glitz? \ud83d\ude42 \u00a0Not a problem. \u00a0The visual designer includes a variety of plugins and modules that can really jazz up your pages – if you choose. \u00a0You don’t have to, but you can.<\/p>\n

Conclusion:<\/strong> Your website \u00a0can easily be attractive on the Nositeunseen network, and it can even be stunningly beautiful. \u00a0But stunning is\u00a0not a must – the choice for that is yours.<\/p>\n

Those are just a few of the mis-beliefs that have perpetuated over time which we estimate place too much of\u00a0the responsibility for\u00a0having a website on the website operators … on the business operators. \u00a0We believe that business operators have enough to do and should be able to just use their website without all the distractions of website maintenance.\u00a0<\/p>\n